Report: NBA moves logo on jerseys; sponsors coming?

Written By Tadd Haislop
NBA logo-062014-AP-FTR.jpg
(AP Photo)

All NBA uniforms will look different for the 2014-15 season — a now-subtle but potentially drastic difference.

The red, white and blue league logo that's been used since 1969 no longer will be displayed on the front, upper-chest area of jerseys. Instead the shield will appear on the back, above the player's name, according to an ESPN.com report.

MORE: Hornets unveil new uniforms

The modification became apparent Thursday when the Hornets unveiled their uniforms. All NBA teams will match the NBA logo on the back of Charlotte's jerseys next season and moving forward.

The minor "stylistic move," as the league called it, could be a big deal considering what the now-free space on the upper chest may be filled with — an advertisement. The NBA has long been rumored to be interested in sponsored jerseys, and new commissioner Adam Silver hasn't done anything to dispel the idea. 

"We’re not close at the moment to including sponsors on the jerseys. ... I believe it will ultimately happen in the NBA," Silver said in February.

The move is an inconvenience for 18 of the league's 30 teams that currently display its own logo above the player's name. Those teams must replace their logos with the NBA's, according to the report. 

Latest News

Devin-Booker-062021-GETTY-FTR
NBA Twitter reacts to Devin Booker's 40-point triple-double vs. Clippers: 'So special'
NBA Twitter reacts to Devin Booker's 40-point triple-double vs. Clippers: 'So special'
Kevin-Durant-061921-GETTY-FTR
Nets' Kevin Durant joining Team USA for Tokyo Olympics after Game 7 loss vs. Bucks, report says
Nets' Kevin Durant joining Team USA for Tokyo Olympics after Game 7 loss vs. Bucks, report says
Giannis-Antetokounmpo-061921-Getty-FTR.jpg
Nets vs. Bucks score, results: Milwaukee survives Kevin Durant's heroics in Game 7 win
Bucks survive KD's heroics in Game 7, advance to East finals
Kevin-Durant-062021-GETTY-FTR
Nets' Kevin Durant blames his 'big-ass foot' for Game 7 loss to Bucks
KD blames 'big-ass foot' for Game 7 loss
Kawhi-Leonard-061621-GETTY-FTR
How long is Kawhi Leonard out? Injury timeline, return date, latest updates on Clippers star
How long will Clippers be without Kawhi Leonard?