Bitcoin is sponsoring a college football bowl game

Written By Chris Littmann
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AP

Bitcoin is making its way to college football as the title sponsor of the St. Petersburg bowl game, according to ESPN.

MORE: SN bowl quiz: Real, Fake, Defunct? | Bowl projections

For those unfaimilar, Bitcoin is a digital currency, created in 2009. A lengthier explanation below.

Previously, the St. Petersburg bowl game was sponsored by Beef O'Brady's, and the last game featured an East Carolina win over Ohio University. Bitcoin becomes the latest digital currency to get in on sports sponsorship. The dogecoin community on Reddit sponsored Josh Wise's car.

The Sacramento Kings became the first pro sports franchise to accept Bitcoin on March 1.

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